Rad Summer partners with No Bad Ideas Clothing for custom snapback and return of Rad Summer Radio!

Rad Summer is proud to announce our unique partnership with No Bad Ideas Clothing Company!  Earlier this spring, No Bad Ideas reached out to Rad Summer about brainstorming a plan to partner and expand the breadth and reach of both brands.  From those brainstorming sessions came plans to revive the Rad Summer Radio mix series, now presented by No Bad Ideas, and produce a limited edition Rad Summer custom designed snapback hat.  Watch for NBI presents Rad Summer Radio to start broadcasting in early June and the snapbacks to be available later this summer!

After the success of our collaboration tank with Dope Couture last summer, Rad Summer was already on the hunt for a new clothing brand to partner for a snapback for the label’s 1 year anniversary this summer when No Bad Ideas approached us in March. It seemed like fate having a headwear company approach us at the same time we desired to release a custom Rad Summer snapback, but we wanted to make sure that No Bad Ideas benefited from the arrangement as well. The one thing that Rad Summer does better than most is making people dance, so it is only logical that we bring back Rad Summer Radio featuring DJs from label’s roster and now present it by No Bad Ideas.

On the flip, No Bad Ideas has created a serious buzz around their brand by designing innovative and unique hats for DIY-inspired audiences. With the upcoming collab snapback, we have combined NBI’s innovative designs with Rad Summer’s trademark freshness. The hats will be all black with a black bill, white outlined Rad Summer logo, and a tropical print under the bill. These will be a must have for every streetwear enthusiast, music head, and anyone wilin’ cuz they young!

Special thanks to No Bad Ideas Clothing Company for helping to make our dream a reality!


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